A+ Content vs. Premium A+ Content on Amazon

What is Amazon A+ Content?

A+ Content feature allows Amazon sellers to make their product detail pages more enhanced on Amazon. By using this feature, sellers instead of adding a full description of a product, can easily replace it with enhanced content. These contents typically include additional information such as detailed product descriptions, high-quality images, comparison charts, and interactive modules.

Without A+ Content, sellers can only write a paragraph on product details of 2000 characters in the product description. But with the help of A+ Content, sellers can display their products in a more attractive sense. Sellers can use clear photos that accurately represent the product. Different layouts and modules are available on Amazon. The sellers can check which layout looks more attractive before uploading.

Amazon A+ Content Example

From this example, you can see that A+ Content provides a much better way of presenting the products. The sellers can display unique images and text layouts as well as product comparison charts.

By Using A+ Content, sellers can also catch different types of customers by presenting their products in a style that they prefer for shopping. 

For sellers, A+ Content comes into view in the product description section. For retail vendors, A+ Content comes into view from the manufacturer section.

If there is a need for some editing in published content, it can be edited easily from the A+ Content Manager dashboard in the Seller Central account. For this purpose, sellers need to resubmit A+ Content for approval. It may take up to seven working days for changes on the product detail page.

Amazon A+ Content is very important for increasing sales, improving product visibility, and driving more traffic. Amazon A+ Content can be an extremely powerful tool for sellers to raise brand awareness. Amazon A+ Content proved to be extremely powerful for differentiating the products on Amazon.

Amazon A+ Content is available to all those sellers who are brand registered. These sellers can create A+ Content using the A+ Content builder. So all brand-registered sellers can create A+ Content free of cost.

If a seller is selling a common product and is looking to keep costs low, A+ Content may be a good option for him.

Brand Story Feature

By using brand story features, sellers can be highlighted from the competition. Sellers can connect with customers by telling their unique brand story. The brand story feature creates a section that is separate from product features in a dedicated slot of the detail page called from the brand.

From this example, you can see how sellers can highlight key elements of their brand and showcase the other products of the brand. Sellers can display images and text cards. Sellers can add links to other products as well as Amazon brand stores. The brand story module includes a carousel display with a full-screen background on the desktop as well as mobile devices. This module comes into view from the brand section on the product detail page.

Eligibility for Amazon A+ Content

The brand owners who are registered in the Amazon brand registry program are eligible for Amazon A+ Content. The brands with an active text-based or image-based trademark are eligible for Amazon A+ Content.

Benefits of A+ Content

There are many benefits of A+ Content. One of the major benefits of using A+ Content is that the sellers can showcase and display their products in a more attractive and visually appealing way. Sellers can use A+ Content and can add additional information and media to help customers to well understand the products. Sellers also can define their products to customers in a more excellent way. Sellers can show further information about their products to customers. Customers will be attracted more by more detail of the products.

As it includes more keywords, it results in better search and optimization. By using A+ Content, the product will show on the top. In this way, it is very helpful to increase sales and conversions. According to Amazon, adding A+ content can improve the product conversion rate by up to 5.6%. It results in more sales and an increase in rank.

What is Amazon Premium A+ Content?

As the name suggests, it is a premium and enhanced version of Amazon A+ Content which allows additional customizations and design options. In addition to A+ Content, Premium A+ Content allows sellers to create customized templates using a drag-and-drop interface. It allows sellers to add interactive elements such as accordions, tabs, and image carousels. There is also a dedicated team of design and technical experts for the help of sellers.

Amazon Premium A+ Content is mostly beneficial for sellers who cannot create special product detail pages on their own. It is also helpful for sellers who do not have the design skills or resources.

If a seller has a unique product or if he is looking to differentiate his product from the competition, Premium A+ Content may be a good investment for him.

In the start, it was only available to brand-registered vendors or through Amazon Launchpad. Now, the Amazon brand registered sellers can also access Amazon Premium A+ Content. To enroll in the Amazon brand registry program, sellers provide additional information about brands such as trademarks, as well as billing and payment information. After registration, and completing the enrollment process, sellers can access the Premium A+ Content builder in Seller Central which can be used to create and manage Premium A+ Content.

Amazon Premium A+ Content Example

Amazon Premium A+ Content Modules

Here are some Premium A+ Content modules of different types described below.

Full Video

There are no videos allowed in basic A+ Content, while on the other hand, Premium A+ Content allows sellers to add full-screen videos to represent their products in an elegant way. Sellers can give in-depth clarification of the product’s features and advantages.

Full Image

Premium A+ Content allows sellers to add high-resolution and professional images on the product detail page. These images feel like ads. Sellers can add images of a maximum of 1,464 pixels.

Sellers can also display up to four images with text as can be seen below:

Carousel Module

Carousel modules intermix multiple images into a single section. Shoppers can navigate the features and benefits of the products.

Hotspot Modules

Hotspot modules is an interactive module. It allows shoppers to click on the feature point to disclose the product features.

Comparison Table

Comparison tables become very helpful for shoppers as shoppers can compare the different products side by side. In this way, it helps shoppers to make perfect decisions.

Clickable Q&A

Clickable Q&A module allows sellers to display the most commonly asked questions to help customers from being confused.

Eligibility for Amazon Premium A+ Content

There are two main requirements for Amazon Premium A+ Content which are as follows:

• The sellers must have published an A+ brand story to all ASINs in the catalog.
• The sellers must have at least 15 A+ Content project submissions approved within the last 12 months.

Benefits of Premium A+ Content

Amazon Premium A+ Content is an advanced version of A+ Content and is a great way to create an effecting shopping experience. This is a feature used by large businesses. It provides additional modules and other selling tools for the sellers.

The major advantage of Amazon Premium A+ Content is that sellers can create more elegant and interactive product listings. By customizing the layout and adding interactive elements, sellers can create a more convenient shopping experience for customers. By using Premium A+ Content sellers can also differentiate their products from the competition.

One of the benefits of Amazon Premium A+ Content is the ability to create customized templates using the drag-and-drop interface. Sellers can select from a variety of layouts and design options to create a template that reflects their brand and showcases their products in the best possible way. It helps sellers to showcase their products as they want.

Amazon A+ Content vs. Amazon Premium A+ Content

One difference between Amazon A+ Content and Amazon Premium A+ Content is the level of customization available. A+ Content allows sellers to add text and images to their product detail pages. While on the other hand, Premium A+ Content allows even more flexibility in terms of layout and design.

Another difference between A+ Content and Premium A+ Content is the level of support available. In Premium A+ Content, there is also a dedicated team of design and technical experts available to help sellers. While on the other hand, A+ Content does not provide this support. The brands using A+ Content depend on their own design team.

There are 17 standard modules as well as 17 interactive modules available in Premium A+ Content. Sellers can add up to 7 modules per page. While on the other hand, there are 17 standard modules available in A+ Content. Sellers can add up to 5 modules per page. In A+ Content, sellers can add content with a width of 970 pixels. While on the other hand, in premium A+ Content, sellers can add content with a width of 1464 pixels. Sellers selling products in the USA can also add videos in Premium A+ Content.

Sellers using A+ Content can display common questions and answers on product detail pages. On the other hand, sellers using Premium A+ Content can also add a proper FAQ section that highlights the product’s features as well as answers the commonly asked questions about the product. It results in positive reviews and decreases negative reviews as well as returns.

This is especially helpful for those sellers who are new to A+ Content or who don’t have the design skills or resources to create highly customized product detail pages on their own.

Another difference between A+ Content and Premium A+ Content is the level of cost. A+ Content cost is included with the cost of selling on Amazon. So there are no additional fees to use A+ Content.

While on the other hand, the Amazon Premium A+ Content cost is additional for sellers. The cost of Premium A+ Content depends on the plan and the number of products to enroll in the program. 

There are some key differences between A+ Content and Premium A+ Content. which are as follows:

Premium A+ Content Pricing Plans

There are three different pricing plans available for Premium A+ Content which are as follows:

• Basic
• Professional
• Enterprise

Basic

This option is best for individual sellers and small businesses who don’t sell many products on Amazon. Because it supports a small number of products.

This option includes access to the A+ Premium Content builder and a dedicated team of design and technical experts as well as basic customization options.

Professional

This option is best for large businesses that sell several products on Amazon and have strict brands.

This option includes all features of the basic as well as additional customization options and supports up to 500 products.

Enterprise

This option includes all these features as well as an unlimited number of products and additional resources and supports.
Sellers can choose one of them according to the type of their products, level of competition in the market, and overall goals for business.